September 24, 2026 – Franklin, Tennessee – For more than 60 years, Pampers, the #1 diaper choice by hospitals¹, nurses², and NICU professionals³, has shown up for babies from day one. Recently, Pampers brought that commitment to life through a collaboration with Williamson Health to supply free newborn photos and diapers to babies born at Williamson Medical Center on September 9—the most common birthday of the year.⁴

“We have been honored to provide exceptional care to families throughout Middle Tennessee for more than 68 years, and we are incredibly proud of our award-winning perinatal services which span maternal fetal medicine, obstetrics and neonatal intensive care,” said Phil Mazzuca, Williamson Health Chief Executive Officer. “We were delighted to learn that Pampers wanted to join us in celebrating our newest patients and their families by helping make this milestone even more special.”

Babies born on September 9, 2026, at Williamson Medical Center had the opportunity to have their photographs taken by Bella Baby, the company that partners with Williamson Health for newborn portraits for families who want them. To honor the babies and their families, Pampers and Williamson Medical Center gifted a 3-month supply of Pampers to each of the six babies born on Sept. 9, redeemed via coupons.

“We believe every baby deserves our best. The first time that parents meet their baby is life-changing, so we wanted to take the opportunity to celebrate this moment,” states Sydney Gagne, Senior Brand Director, Pampers. “It’s been so rewarding to celebrate growing families and continue our commitment to giving every baby the best possible start.”

As the #1 diaper brand in the U.S.⁵, Pampers remains committed to providing trusted protection and comfort that meet families where they are.

About Pampers

For more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit www.pampers.com to learn more about our products, resources and rewards program.

About Procter & Gamble 

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. 

For other P&G news, visit us at https://www.pg.com/news.

ABOUT WILLIAMSON HEALTH | Williamson Health is a regional healthcare system based in Williamson County, Tennessee, with more than 2,400 employees across more than 30 locations and more than 900 physicians and advanced care practitioners offering exceptional healthcare across 60-plus specialties and subspecialties close to home. The flagship facility, Williamson Medical Center, which opened its Boyer-Bryan West Tower in 2024, offers extensive women’s services, state-of-the-art cardiology services, advanced surgical technologies, an award-winning obstetrics and NICU, leading-edge orthopaedics, outpatient imaging services, and distinct comprehensive emergency and inpatient services for both adult and pediatric patients. Other Williamson Health service providers include Bone and Joint Institute of Tennessee, The Turner-Dugas Breast Health Center, Monroe Carell Jr. Children’s Hospital Vanderbilt at Williamson Medical Center, Williamson Health physician practices that are strategically located throughout the community, countywide Emergency Medical Services that include 18 rapid response units, Williamson Health Foundation, and multiple joint venture Vanderbilt Health and Williamson Medical Center Walk-In Clinics in Williamson County. Learn more about our many specialized services at WilliamsonHealth.org.

[1] Hospitals – Based on hospital sales data

[2] Nurses – Based on a 2025 survey of U.S. Nurses

[3] NICU Professionals – Based on a 2025 survey of U.S. NICU Professionals

[4]FiftyThirtyEight, “US Births 2000-2014,” Accessed August 26, 2026. data/births at master · fivethirtyeight/data · GitHub

[5]Based on Nielsen sales last 52 weeks.